Steve Jobs Quotes

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Stay hungry, stay foolish.

Apple took the edge off the word 'computer.'

I want to put a ding in the universe.

Things don't have to change the world to be important.

Innovation distinguishes between a leader and a follower.

We're just enthusiastic about what we do.

I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was 23 and the way I handled that.

Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

Design is not just what it looks like and feels like. Design is how it works.

I've always wanted to own and control the primary technology in everything we do.

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

Our goal is to make the best devices in the world, not to be the biggest.

We made the buttons on the screen look so good you'll want to lick them.

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

I'm very excited about having the Internet in my den.

We hire people who want to make the best things in the world.

It is piracy, not overt online music stores, which is our main competitor.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.

I believe life is an intelligent thing: that things aren't random.

Sometimes life hits you in the head with a brick. Don't lose faith.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.

If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.

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